Here is a staggering Stat, e-commerce brands using marketing automation even make 30% of their entire revenue from sending automated messages to their contact list. ~ source is klaviyo.
Wether you make your bread and butter by selling an expensive renovation service, or you make it by moving services or land scaping service, you need to be infront of your potential customers as much as you can, AND when they interact with you, your engagement with them should be almost instant, which is acheived only through automations.
We do exactly these 2 things :
A) Increasing the frequency of you getting noticed.
B) Making your engagement with potential customer instant.
These two things, turn ordinary business, into a fast growing company.
And blue collar especially lacked these 2 things, gap was clear, so I got excited.